The brief was self initiated towards future aspirations within the advertising sector and the brief outlined to find a way to make adverts that THINK! produce using video into something with a similar impact into the printed form. These images show either the effects or messages that outline different areas within the THINK! campaign sector such as Drink Driving, Drug Driving, Using Mobile While Driving and Using Mobile While Crossing. These areas are currently some of the most common causes of death on our roads today and the images have a strong impact visually on what the outcome could be.