The brief was self initiated towards future aspirations within the advertising sector and the brief outlined a way to make adverts that THINK! produce using video and produce something with a similar impact into the printed form. These images show either the effects or messages that outline different areas within the THINK! campaign sector such as Drink Driving, Drug Driving, Using Mobile While Driving and Using Mobile While Crossing. These areas are currently on the rise and the ones that I wanted to produce campaign images for to make the effects more impacting visually in and around our busy streets.